Web Development

First we will discuss with you exactly what your company is trying to do with your website, what content you need and how it should be designed. You may already have developed your content, or we can help in planning or writing it.

Once we properly understand your needs and how you wish to convey your company on the site, we will create a sample mockup of your site. This is a sample of how the site should look when it is completed. You may still change features and layout while working with our designers. Once the designers create a layout that you are happy with us will proceed with the coding. It is not until you approve the mock up that our coders begin to build your site.

Our team has been involved in the development of hundreds of web sites worldwide. We use custom design and intuitive information architecture to create systems that maximize the effectiveness of your Internet presence. The subtle balance of form and function is achieved by combining talented graphic designers with experienced Internet developers.

Website Maintenance & Redesign

To maximize the benefits of your web site, it should be kept timely and accurate. Adding frequently updated, fresh content to your site is the key to bringing visitors back to your site again and again. Fresh content also is an important part of staying ‘visible’ to search engines. Traditionally web design studios provide design and content services but then fall short in supporting those sites and fail to implement a maintenance plan. At Stefig Design we provide not only the initial design and copy but also the ongoing maintenance support that your company deserves. Contact us for details about our maintenance plan. Stefig Design makes it easy for you to keep your web site relevant and current - send the changes to our staff via phone or e-mail.

Maintaining a Web site requires a combination of graphic design and technical skills as well as a sense of how to incorporate compelling marketing and quality copywriting. Most small- and medium-sized companies and organization do not have Web designers and developers on staff. Outsourcing routine maintenance to us can substantially reduce your costs by eliminating the need for hiring your own staff.

Keeping your site up-to-date need not be a burden. Let us execute your edits and updates in a timely, professional manner. Professional Web maintenance services protect your site and investment and assure your needs for content management are met and exceeded. Adding frequently updated, fresh content to your site is the key to bringing visitors back to your site again and again.

Do you currently have a web site, but it needs a facelift? Perhaps your current site has old design and is hard to use or hasn’t brought you the visibility you want. Maybe the search engines don’t find it reliably. We excel at redesigning existing sites to make them even better and more effective. Contact_us for more information about our make-over service. Let our company work with you to redesign your current website by updating to current Internet technology or to help create a new look for your site.

Graphic Design

The color scheme, graphic elements and type styles used in your web site will convey a specific tone and image to the visitor. Whether you want to present yourself as powerful and professional, serene and spiritual or funky and hip, we will create a custom look for your site. We can work with any existing graphics you already use in your marketing materials, or we can begin from scratch.

Although Stefig Design is based in Philadelphia, we work with clients all over North America and Europe. So if you aren't in our area, we can still work with you over the Internet and provide you with a small business website, personal website, corporate website, or website for your non-profit organization.

Logo design lies within the larger field of graphic design. According to many industry experts, logo design is considered to be the most difficult part of graphic design. The reason that logo design is so much more difficult than many other areas of graphic design is because a company logo is not just an image. Instead, a logo is an embodiment of an organization. Every business identity begins with a logo. It serves as an important tool for branding your company, expresses its central vision, and makes your business unique. Our designers can help you with this important first step by designing a memorable logo that speaks your industry, audience and public.

The essence of good branding is consistency. All public communications—whether a website, email, brochure, property listings, or logo—should be designed to reinforce and support the central brand and your brand standards. Whether you are just starting out, redesigning your brand, or adopting consistency—we will help you improve the strength of your identity and brand.

Letterhead, envelopes, and business cards—are the essentials of any business identity package. Nothing makes a business appear more credible and stable than high quality, professionally designed stationery. Whether you are launching a new business, or are seeking to put your company's identity and brand in order, we can make you look your best.

Your success in print is measured by the ability to convince your prospect to read and consider your materials. Our expert graphic designers are adept at producing professional materials that convey your messages, reinforce your business identity and compel your readers to action.

Search Engine Optimization

Simply having a website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, which is merely the beginning. Successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click (PPC) text ad placement, direct email marketing, link building, online social marketing (word-of-mouth), and traditional print media or advertising.

Stefig Design has developed a number of proven online marketing strategies that leverage the unique advantages of both organic (unpaid) and PPC (paid) advertising. We use input from the various ad networks, analytics and statistics programs and conversion tracking systems to determine where your marketing dollars are best spent online.

To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your "organic" search engine positioning. We optimize your site's page titles, meta-tags, alt tags, coding standards and overall structure and review your written content to assure proper and frequent use of industry and vertical market keywords. If your site is new or recently launched, we will handle your initial submission to the major search engines to ensure the process of site promotion starts off on the right foot.

We also offer link-building campaigns based on long-term link placement strategies geared to increase your site's ranking, search engine placement and enhance site traffic. Our knowledge of online marketing strategy allows us to develop the best approach for your business, combining various efforts into one successful campaign.

Email Marketing

Compared with traditional direct mail, direct email is an extremely cost effective way to reach your target audience. By leveraging your current email contact list, or developing a new permissions-based, opt-in list, you can communicate with clients and customers easily and effectively. Furthermore, direct email allows better tracking and fulfillment control than traditional direct mail. Lists can be segmented by a wide variety of criteria.

Sophisticated tracking tools allow you monitor email deliveries, bounces, opens and click-throughs—so you can follow up separately with recipients that regularly read your emails and those that do not. Professional email marketing will powerfully complement your overall marketing plan.